Panel Focus: Strategies to Increase the LTV of your Users

LTV, which stands for Lifetime Value, is the net profit that a company makes from any given customer over the course of the relationship with that customer. LTV is one of the main considerations in mobile marketing, since it gives app marketers a clear picture of how the success of their app. Marketing experts have pegged LTV to be more useful that calculating the revenue, since it offers two-fold information pertaining to the current profitability of the user, and the future profitability of their current strategy. Join us at GMASA’16 in Bangkok to listen to a panel of market experts and entrepreneurs talk about the importance of LTV, and the strategies that marketers can use to maximize user retention, and in consequence, their profits.

Meet the Panelists:

Chris SteedmanChris Steedman is the Managing Director, Asia Pacific at M&C Saatchi Mobile. M&C Saatchi Mobile is a leading global marketing agency that has been recognized globally for pioneering mobile media through services in strategic planning, media buying, creative design, social and data-driven technology. Chris has been a part of the mobile arena ever since its early days, and therefore has been a witness to the ever-evolving landscape that characterizes this industry. As such, his expertise within the field is unparalleled.

Kate NezhuraKate Nezhura is the Senior Product Marketing Manager at Product Madness, the company which developed “Heart of Vegas”, the popular casino application that has over 5 million downloads. Kate leads the marketing efforts for the app, and oversees promotional events for the app. She also works towards driving user retention and monetization for the app, across all platforms.

Lam You TeckLam You Teck is the Head of Performance Marketing at HotelQuickly, a travel app that helps customers find last-minute hotel booking options in countries across Asia Pacific. You Teck has helped the HotelQuickly team grow their user base through ROI driven paid acquisition campaigns, and has augmented user engagement and retention through marketing automation platforms. He has aided a number of startups in SEA, and has scaled user growth within the mCommerce, gaming and travel sectors of the mobile industry.

Nikki AssavathornNikki Assavathorn is the Cheif Executive Officer at Infinity Levels Studio, a leading mobile games studio in South East Asia. The company develops high-quality F2P games that include co-ops, clans and events to increase user retention and monetization. Prior to founding Infinity Studios, Nikki worked as a Senior Analyst at Nexant. Nikki is also the founder of a dating company called Lunch Actually, that has over 550,000 users.

Yan MarchalYan Marchal is the CEO and founder of Yanuk Games, which he established in 2003 in Bangkok. Yan previously worked at UbiSoft in Paris as a game developer, following which he decided to pursue his own career path, thereby founding Yanuk Games. The company is now recognized as one of the best indie game studio which has developed over 50 games to date.

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