Panel Focus: Monetization strategy using Advertising for your app

In both iOS and Android app stores, free apps dominate the downloads over paid apps. This means that app developers and publishers have to formulate effective strategies to monetize their apps without compromising the user-experience. There are various monetization models available to app developers, which if used smartly can be advantageous to both publisher and user. The panel, “Monetization strategy using Advertising for your App” will focus on how mobile app publishers and developers can leverage these models to successfully monetize their apps while retaining their user base.

Meet the Panelists:

Farheen Bandeali – Farheen Bandeali is the Director of Business Development APAC in MobFox, a Mobile Advertising Platform that is a subsidiary of Matomy Media Group. Farheen has 7 years of experience in Media Sales, Revenue Management & Strategic Alliances. Prior to joining Matomy, she worked at VServ as the Product Manager.

Guillaume Sachet – Guillaume Sachet is the Head of Strategic Planning at MediaCorp. He drives group strategy, corporate development and innovation. He currently serves on the board of Cubinet Interactive, a Malaysian games publisher in which MediaCorp is a major stakeholder. Backed by 20 years of experience in the media and telecom industry, Guillaume is one of the top minds in the industry. Before joining MediaCorp, he was a Partner with the strategy practice at Accenture, where he was responsible for Communications, Media and Technology strategy clients across Southeast Asia.

Manish Giri – Manish Giri is the Business Head for India and SEA at Leadbolt, an Australia-based mobile advertising, user acquisition and monetization platform. At Leadbolt, Manish manages the sales capabilities, and publisher and key accounts. With a passion for entrepreneurship and new business initiatives, Manish channels this passion by helping and guiding startups, and sharing his work experience at various institutes including Queens and BPUT.

Nimit Panpalia – Nimit Panpalia is the Global Head of Developer Acquisition at POKKT, a mobile video advertising and app monetization platform. The platform helps game and app developers by converting their non-paying users into transacting customers. At POKKT, Nimit uses his 18-year experience in the field of Strategy and Business Development to help develop and grow the gaming eco-system in India and SEA. He has worked with over 400 game developers and companies to guide them through the monetization challenges and gaining a foothold in the gaming business.

Shawn Xu – Shawn Xu works on International Expansion and Business Development at Vungle. Vungle is an in-app video ad platform that serves over 1.5 billion ads per month to users across 196 countries. At Vungle, Shawn works on developing the global expansion strategies. Shawn is also passionate about the social improvement and development, and has worked in Bayes Impact, a non-profit organization as an advisor for early-stage growth.

Come to GMASA’16 to hear these panelists share their knowledge and insights on various app monetization strategies that can benefit app publishers and developers. Register now, and head to Bangkok this January.

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