Along with an exciting line-up of panels and keynotes, The Global Mobile App Summit and Awards will also include an exhibition! This exhibition will be a wonderful chance for app developers, startups and mobile services to showcase their apps and products to a crowd of potential investors and customers! So, if you’d love to spring …

Even with months to go, things aren’t by any means, slowing down here. Our organising team at GMASA is working tirelessly to put together this grand two-day event. Over the course of the last week, we have finalized the agenda for the Bangalore edition of our event. From the latest trends that currently define the …

Get excited! GMASA’16 is now headed to the Silicon Valley of India! Following the success of our event in Bangkok, we are now working furiously towards our next big event. On July 6 and 7, 2016, some of the mobile industry’s foremost leaders and entrepreneurs will converge at the Sheraton Grand Bangalore Hotel. The two-day …

We did it! It’s been a long few months of preparations, and our efforts have paid off. GMASA Bangkok’16 was a grand and smashing success. It’s been quite a day, and as we wind up, we bring you a quick rundown of the event: Welcome Dinner @ The Sheraton Grande Sukhumvit We hosted a welcome …

T-minus 1 days to go! Behind the scenes, things are picking up speed as we edge closer to the grand event which is shaping up to be one of biggest digital events in Bangkok. Here’s a rundown of what has been lined up for GMASA’16! The Indie Pitch Fest: The idea behind Indie Pitch Fest …

While mobile apps taking over nearly every aspect of our daily existence can seem like a leery prospect for some, there shouldn’t be a need to think in those terms; especially when this shift can be leveraged to aid and support social causes, whether they are for various charities, educational efforts, or health and well-being. …

GMASA is glad to welcome Jayesh Easwaramony and Wasin Thonkaew on board as keynote speakers. Jayesh Easwaramony will deliver a keynote on the topic, “Yin and Yang of Effective Mobile Advertising”. Jayesh is the Vice President & General Manager of InMobi for Asia Pacific, Middle East & Africa. Jayesh joined InMobi in 2012, where he …

GMASA is glad to welcome Fasai Pongpitaksopon from Google, who is here in lieu of Sergio Salvador who will, unfortunately, be unable to make it to the event owing to prior commitments. Fasai is the Strategic Partner Manager at Google. She has been with Search Engine giant for over 4 years. She started her career …

LTV, which stands for Lifetime Value, is the net profit that a company makes from any given customer over the course of the relationship with that customer. LTV is one of the main considerations in mobile marketing, since it gives app marketers a clear picture of how the success of their app. Marketing experts have …

It seems to be happening often enough. It starts off great: mobile entrepreneurs are struck with unique, off-beat ideas for a mobile application. They rush headlong into the fray, keyed up to strike it big in the industry. But, while some entrepreneurs do hit the mark, others do not. It ends with a sour note …