The Indian mobile ecosystem in India has been expanding at such a rate that India is all set to become a global force to reckon with within the mobile industry.
Thanks to the Indian mobile market’s rapid adoption of smartphones, the m-commerce sector has seen a tremendous boom as mobile shopping was one of the leading activities on mobile devices. This resulted in India becoming a global leader in m-commerce growth in 2015. Shopping retail giants like Amazon, Flipkart, and Snapdeal have stated that nearly 60-80% of their revenue has been garnered via mobile. Aside from mobile commerce, the Indian mobile industry has also seen a boom in other sectors including entertainment, social networking, health, and finance.
Owing to the explosive growth of smart-phone usage, India is therefore a fertile ground for aspiring app developers and marketers. Therefore, it becomes imperative to know how one can successfully thrive within a market that becomes exponentially competitive with each passing day. Recent research has indicated that an average mobile app has a very short shelf-life, and holding users’ attention and engagement is a major challenge that app developers and marketers have to contend with. Additionally, each sector within the economy has its own set of challenges to tackle.
That being said, these challenges are not insurmountable if one has a sure idea of how the land lies and how one can leverage the current trends in the industry to one’s advantage. And that is exactly what we plan to do at GMASA. GMASA will see some of the best forerunners and experts, who have successfully scaled the ladder of achievements in the industry, share their insights and experience. Through a series of keynote addresses and panel discussions, GMASA will address some of the key issues in mobile development and marketing such as app monetization, mobile start-ups, and the various trends within the gaming, travel, business and mCommerce sectors.
You can view the agenda for our Bangalore edition here.
Don’t miss out on this global two-day event. Register now to avail the Early Bird offer which will be available only for a few more days.
