Today, Indonesia – which has the fourth largest population in the world – has emerged as one of the leading destinations for mobile startups and businesses. With global statistics in mobile phone usage pushing boundaries with each passing year, Indonesia’s internet usage grew from 36% in 2015 to 40% in 2016. Over 90% of those users access the internet through their mobile devices. This statistic forms the basis for why Indonesia is being pegged as one of the leading mobile ecosystems in Asia.
As a result of this boom, various market niches are seeing a significant growth, with e-commerce being the biggest gainer in these stakes. The e-commerce industry is set to end the year with nearly US$18 billion in profits, and is projected to reach over US$130 billion by the end of 2020. Likewise, social media usage is at an all-time high, with over 25% of the country’s population accessing social channels through their phones.
Another interesting statistic that has emerged is that Indonesia currently has more mobile connections than mobile users; this amounts to atleast 2 connections per user. Indonesia currently has over 55 million smartphone users, a number which is set to double in the next five years. Likewise, within the mobile gaming niche, Indonesia accounts for nearly 26% of mobile gamers in SEA, with over 49% paying money on in-app purchases.
Taking all of these into consideration, it is no wonder that Indonesia is a strong contender in the mobile market stakes, and why we chose Indonesia as our destination for our 4th edition of the GMASA. Our one-day event features an agenda that focuses on the landscape of the mobile industry in Indonesia and SEA. REGISTER NOW to be a part of this singular event!