Mobile apps are on the rise. There are more than 4 million apps in leading app stores currently and it keeps on increasing by the thousands every month. No doubt developing an app takes a lot of effort, time and expense but the promoting and marketing part is more so. There are different factors at play when it comes to the marketing of mobile apps today, these include app store dynamics, marketplace demand and evolved user behavior. Unless one optimizes the strategies, gaining high revenues from the app becomes extremely difficult. There are many challenges involved in retaining the top position in this ultra-competitive market.
So, how do you make sure that your app stays at the top of the charts? How can you track the amount of revenue that your app is deriving? In order to stay at the top of the game, you need to consider a couple of things. It’s not just the number of downloads that matters, there are many other factors to consider while improving your app to make it the best in the market. Analysing user behavior and buying habits will enable you to improve the results of your app to a great extent. This process of making major or minor changes to an app in order to derive higher conversion of goals, is called Conversion Optimisation. The key metrics to measure user behavior are:
The only way to track these metrics is through mobile data analytics tools. The market is flooded with many data analytics tools. However, before choosing a tool, you must consider the goals, objectives and the stage of lifecycle that your app is in.
We have compiled a list of the 7 most awesome mobile data analytics tools present in the market for you (not in any particular order
1.Flurry Analytics (Yahoo Mobile Developer Suite):
Over 170,000 businesses use Flurry Analytics in more than 540,000 applications making it one of the best app analytics platforms available in the market. It measures audience reach, engagement, retention, conversions, revenue and more for all of the major platforms. Flurry helps you to understand the percentage of users that come back to your app to assess the vitality of your business. You can layer on segments to dive deep on specific user groups or acquisition channels. It also enables you to analyze how different groups of app users vary in their usage and behavior. You can build and layer segments across usage, retention, funnels, and user acquisition to understand which set of users are most valuable to your business and what they are doing in your app.
AppsFlyer is one of the best emerging tools in the market currently. It helps in optimizing your omni-channel marketing and engagement efforts while attributing in-app advertising revenues to specific marketing channels and campaigns. Daily UA campaign analysis is also available so that you can adapt your strategy. The Pingdom overview reports are accessible to the public for transparency. AppsFlyer provides anti-fraud solutions such as install and receipt validation, protection against fabricated SDK triggers and more. Integrated retargeting platforms include Criteo, Remerge, and Inmobi.
This is a free and unlimited analytics solution which is integrated with other services like BigQuery, Firebase Crash Reporting, Firebase Remote Configuration, FCM, etc. Firebase is very useful when it comes to understanding user behavior allowing the app developer to utilise this data and make informed decisions.
This is an all-in-one solution for your app. Events can be created along with funnels across multiple apps to evaluate the engagement of users across time and revenue tracking. Users can be segmented on the basis of these events, funnels and cohorts. The distribution component of their mobile marketing cloud synchronizes high-performing user audiences to any media or technology partner.
6. App Annie:
App Annie works best for mid-size business and enterprise and supports most of the platforms. The dashboard helps to keep a track on various data like ratings, downloads, etc. and incorporate these while optimising the apps.
This data analytics tool helps the developer to manage campaigns as well as engage the right audience and grow the business.
GMASA’17 is here in Bangalore on the 6th and 7th of July. This is an industry level event where mobile enthusiasts, app developers, marketers as well as young entrepreneurs will be in attendance. And a sizeable part of this will include agencies and companies that provide mobile data analytics who can suggest the best tools that are right to test the performance of your app.
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