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We did it! It’s been a long few months of preparations, and our efforts have paid off. GMASA Bangkok’16 was a grand and smashing success. It’s been quite a day, and as we wind up, we bring you a quick rundown of the event: Welcome Dinner @ The Sheraton Grande Sukhumvit We hosted a welcome …

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T-minus 1 days to go! Behind the scenes, things are picking up speed as we edge closer to the grand event which is shaping up to be one of biggest digital events in Bangkok. Here’s a rundown of what has been lined up for GMASA’16! The Indie Pitch Fest: The idea behind Indie Pitch Fest …

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While mobile apps taking over nearly every aspect of our daily existence can seem like a leery prospect for some, there shouldn’t be a need to think in those terms; especially when this shift can be leveraged to aid and support social causes, whether they are for various charities, educational efforts, or health and well-being. …

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GMASA is glad to welcome Jayesh Easwaramony and Wasin Thonkaew on board as keynote speakers. Jayesh Easwaramony will deliver a keynote on the topic, “Yin and Yang of Effective Mobile Advertising”. Jayesh is the Vice President & General Manager of InMobi for Asia Pacific, Middle East & Africa. Jayesh joined InMobi in 2012, where he …

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GMASA is glad to welcome Fasai Pongpitaksopon from Google, who is here in lieu of Sergio Salvador who will, unfortunately, be unable to make it to the event owing to prior commitments. Fasai is the Strategic Partner Manager at Google. She has been with Search Engine giant for over 4 years. She started her career …

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LTV, which stands for Lifetime Value, is the net profit that a company makes from any given customer over the course of the relationship with that customer. LTV is one of the main considerations in mobile marketing, since it gives app marketers a clear picture of how the success of their app. Marketing experts have …

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It seems to be happening often enough. It starts off great: mobile entrepreneurs are struck with unique, off-beat ideas for a mobile application. They rush headlong into the fray, keyed up to strike it big in the industry. But, while some entrepreneurs do hit the mark, others do not. It ends with a sour note …

Key app trends in 2016: how to succeed in user engagement and monetisation

The panel “Key App Trends in 2016: How to Succeed in User Engagement and Monetisation” will see some of the mobile industry’s top entrepreneurs expounding on the key trends that will be prevalent in 2016. One of the major challenges faced by app developers and marketers is user acquisition and retention. The panelists will provide …

Ronen Mense and Prashant Dixit

GMASA is glad to welcome Ronen Mense and Prashant Dixit back to our event! Ronen Mense will return to GMASA as a keynote speaker. Ronen is the Vice President at AppsFlyer in Asia. With over 10 years of experience in the mobile industry, Ronen specializes in performance-based and ROI-driven mobile advertising, and consumer monetization. With …

Mobile Marketing Strategies for Success in E-Commerce apps

The panel “Mobile Marketing Strategies for Success in E-Commerce Apps” will focus on the strategies that e-commerce that businesses can adopt to keep with the ever-changing landscape of mobile e-commerce. While 2015 saw the trend inevitably canted towards becoming increasingly mobile, multi-channel e-commerce businesses are in a position to leverage these trends to boost their …